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Gillette India Ltd MAK – II Project

[pic][pic][pic]

Prepared by:
Shubam Gupta (06)
Sandeep (26)
Nitin Nair(39)
Sunny Gureja (40)
Rajit Jain(45)
Saurabh Minocha(54)
Prateek Goyal(24)
Dual-B

Balaji Institute of Modern Management

Summary
Gillette has been the leading brand in men’s grooming industry in India and across the globe. Gillette with its wide range of products caters to the premium segment of the men’s grooming market. Gillette faces intense competition in the shaving preparations market (shaving gel/foam/cream) whereas the competition in the razor market is not that intense. With the intense competition Gillette has to cater to the various needs of the consumers.
This project aims at identifying the segmentation and targeting done by Gillette in the shaving preparation market. Through the project we have found an opportunity for Gillette India in the shaving cream segment which is the biggest segment in Indian shaving preparation market and......

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Approximate Word Count: 2833
Approximate Pages: 12 (250 words per double-spaced page)

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   Gillete Gillette India Ltd MAK - II Project [pic][pic][pic] Prepared by: Shubam Gupta (06) Sandeep (26) Nitin Nair(39) Sunny Gureja (40) Rajit Jain(45) Saurabh Minocha(54) Prateek