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Logistics

Term VI, PGPM (2006-08), IBA-GN
Course Outline-Marketing
New Frontiers in Marketing and Advance Retailing
ANCHOR FAC: MS. VAISHALI AGARWAL

Tel Ph: 0120-3921035
Mobile No: 9310107892
ag.vaishali@gmail.com

Objective of the course:
This course focuses on the broad spectrum of Customer Relationship Management and concentrates on concepts and practices related to building and maintaining customer loyalty and lost customer win-back. The demands of today’s business world necessitate that marketing-related functions, such as CRM, permeate all areas of business functioning from engineering and operations to personal selling and advertising. Even across varied target market segments, the firm’s basic CRM must be integrated. Thus, in the context of studying CRM, this course we will take a .total firm perspective. This will enable you to develop an understanding of the concept and application of the principles of customer relationship management (CRM).......


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Approximate Word Count: 493
Approximate Pages: 2 (250 words per double-spaced page)

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