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Loyalty Programs

IT Enabling

The use of Information Technology in loyalty programs provides access to information of

consumers that can be analyzed for decision making purposes. Information collected

from consumers can be stored in data warehouse and analytical tools applied to it can

provide business intelligence that will give businesses competitive advantage. There are

definitely benefits to be derived when Information Technology is incorporated into

loyalty programs because businesses are now able to do much more with the data

collected than would have been possible without IT.

Information Technology as an enabler in loyalty programs can provide a platform for

analyzing consumer patterns, spending trend, products purchased etc with access to this

information businesses are better positioned to advertising campaigns and send out bonus

coupons based on consumer behavior.

Loyalty/Reward programs dates back as far back as a 100 years old from the S&H,......


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Approximate Word Count: 2169
Approximate Pages: 9 (250 words per double-spaced page)

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