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A Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms

TOPIC AREA: OPERATIONS AND SUPPLY CHAIN MANAGEMENT

Authors: Dr. J Shanmugan, Dr. Sajal Kabiraj

Email: jshanmugan@skylineuniversity.com, skabiraj@skylineuniversity.com

Address: Faculty Block 2, Skyline University College, P.O Box 1797, University City of Sharjah, Sharjah, UAE
Tel: 06 5441155 Ext 234, 219

A Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms

ABSTRACT

Supply Chain Orientation is defined as the recognition by a company of the systematic, strategic, implications of the activities and processes involved in managing the various flows in a supply chain. Thus, a company possesses a supply chain orientation if its management (in its entirety, not just one or two individuals) can see the implications of managing the upstream and downstream flows of products, services, finances, and information across their......

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Approximate Word Count: 6369
Approximate Pages: 26 (250 words per double-spaced page)

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