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Major Strategic Issues
• As a result of an initial public offering (IPO) in 2006, Ruth’s Chris Steak House must meet Wall Street’s expectations for revenue growth.
• Although current stores were achieving consistent incremental revenue growth, new restaurants are critical to sustainable revenue growth.
• Should expansion focus on company-owned stores, franchises, or joint ventures?
• International expansion offers potentially significant revenue growth opportunities.
• Should Ruth’s Chris expand in the United States, current international markets (Canada, Hong Kong, Mexico, Taiwan), other international markets, or adopt a hybrid strategy?
• Which expansion model should Ruth’s Chris adopt: product development, diversification, penetration, or market development?
Strategic Sub-Issues
• Ruth’s Chris requires prospective franchisees to have a minimum net worth of
$1M (U.S.); verifiable experience in the hospitality industry; an ability and desire to......

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Approximate Word Count: 1220
Approximate Pages: 5 (250 words per double-spaced page)

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