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MARKETING MANAGEMENT

Chapter 1 Marketing in the 21st century
Chapter 2 Building Customer Satisfaction Value and Retention
Chapter 3 Winning Markets : Market Oriented Strategic Planning
Chapter 4 Gathering Information and measuring market demand
Chapter 5 Scanning the Marketing Environment
Chapter 6 Analyzing Consumer markets & Buying Behavior
Chapter 7 Analyzing Business markets and Business Buying Behavior
Chapter 8 Dealing with the Competition
Chapter 9 Identifying Market Segments and Selecting Target Markets
Chapter 10 Positioning the Market Offering Through the Product Life Cycle
Courtesy: Marketing Management by Philip Kotler 10th Edition
Chapter 1 Marketing in the 21st century

Scope of Marketing
Marketing people are involved in 10 types of entities:
• Goods like eggs, steel, cars (Maruti!!!! Wow)
• Services like airlines, hotels, barbers
• Experiences like Walt Disney world’s magic kingdom, at planet Hollywood
• Events like......

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Approximate Word Count: 64380
Approximate Pages: 258 (250 words per double-spaced page)

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