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Lands End

LANDS END
GUARANTEED. PERIOD. One of the simplest of statements is the driving force behind one of the strongest companies in fashion merchandising. Land’s End, a company with an established market for clothing, luggage, and home products, has created an enduring business model built on quality customer service. The company affirms this stance by proclaiming its goal is “to please [their] customers with the highest levels of quality and service in the industry, along with an unequivocal ironclad guarantee.”(Land’s End) With this powerful guarantee, Land’s End has become a market leader in developing customer relationships and fostering business communication as a means to increase sales and market share.
Land’s End began in 1963, when founder Gary Comer had a dream to start a business that had something to do with his hobby, sailboat racing. Created in a basement, along the river in Chicago's old tannery district, the company began by selling sailing equipment,......


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Approximate Word Count: 1971
Approximate Pages: 8 (250 words per double-spaced page)

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