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Differentiating products from that of competitors was probably the primary motive behind Brand initiative, as it is said, way back in 3000 B.C. MSN Encarta encyclopedia demonstrate brands as natural consequence of advertising that according to archeologists is evident among the Babylonians in 3000 BC. Despite of such ancient heredity, it was only 1990’s when brand came at top of the priority list for strategy makers.

This article puts Brand Management into the framework of Business strategies proposed by Michel Porter. Starting from the introduction, it provides detailed comparison of both of these contemporary business hypotheses and in-depth analysis of variables having direct impact on these.

BUSINESS STRATEGIES

Michel Porter, an economist before his specialization in “strategy” introduced generic strategies for organizations in 1980. By applying fundamental demand and supply functions of market into individual business setups he transpired......

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Approximate Word Count: 2864
Approximate Pages: 12 (250 words per double-spaced page)

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