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Balanced Scorecard Two Perspectives

By Shih-Jen Kathy Ho and Ruth B. McKay
In Brief
Two Organizations Share their Experiences
Balanced scorecard (BSC) is a performance measurement and strategic management system that translates an organization’s mission and strategy into a balanced set of integrated performance measures. The performance measures provide a concise yet complete picture of an organization’s progress toward its mission and goal. Organizations that have adopted BSC report varying degrees of success with its use as a motivational tool and form of performance feedback.
This article examines two case studies. At an automobile manufacturer, BSC successfully integrated organizational goals into the daily activities of the employees. In the second case, a bank replaced BSC with an alternative measuring approach because the bank found BSC inappropriate for the organizational culture it wanted to create.......

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Approximate Word Count: 3932
Approximate Pages: 16 (250 words per double-spaced page)

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