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Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. Ten years after its launch Red Bull was finally brought to the United States first being introduced in California. In 2000 Red Bull had approximately $1 billion in worldwide sales. In 2006 more than 3 billion cans of Red Bull were sold in over 130 countries. Red Bull now accounts for approximately 50% of the energy drink market in the United States and up to 80% in other countries with an approximate 65% overall market share.
Those are just some quick and dirty facts about Red Bull to help frame the what is really interesting about Red Bull. I think one of the most interesting aspects about Red Bull is how their brand has become the product (energy drinks). Even though there are now over 150+ competitors in the energy drink space, most people I know still refer to energy drinks as Red Bull. Red Bull is commonly mixed with Vodka and is one of the main ingredients in drinks such as Jagerbombs. Even when a......

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Approximate Word Count: 4459
Approximate Pages: 18 (250 words per double-spaced page)

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