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Advertising
The very term ‘Advertising’ denotes those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act or to be inclined favorably towards ideas, persons, trademarks or institutions featured.

As contrasted with publicity and other forms of propaganda, advertising messages are identified with the advertiser either by commercial transaction involving payment to publishers, broadcasters, or others whose media are employed.

Advertising is only one way the media affects society however. Developing over the past century, the mass media has become all-pervasive, taking on a central role in politics, culture and economics. The media is keeping pace with the rate of technological change and the Internet, with the result that companies are now seeking highly flexible, quick-mined employees.

In the past ten years especially, job prospects have widened much further......

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Approximate Word Count: 7375
Approximate Pages: 30 (250 words per double-spaced page)

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