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The concept of corporate [pic]culture[pic] has an extensive body of literature. Edgar Schein s book [pic]Culture[pic] and Leadership (Jossey-Bass, 1985) presents a thorough literature background and ideas behind [pic]culture's[pic] influence on [pic]organizational[pic] performance. Of related interest is Jay Barney's “[pic]Organizational Culture:[pic] Can It Be a Source of Sustained Competitive Advantage?” (The Academy of Management Review, July, 1986) and Jeff Kerr and John W. Slocum, Jr.'s article, “Managing Corporate [pic]Culture[pic] through Reward Systems” (The Academy of Management Executive, May, 1987). A change in corporate [pic]culture[pic] is documented in Noel Tichy's “GE's Crotonville: A Staging Ground for Corporate Revolution” (The Academy of Management Executive, May, 1989).
An excellent article that covers the relationship between business strategy and [pic]organizational culture[pic] is Howard Schwartz and Stanley Davis “Matching Corporate......

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