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[pic][pic]Marketing Mix in Insurance Industry (7 P's) - 1 Week Ago
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Q. Services [pic]Marketing Mix for Insurance (15 marks)

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( INTRODUCTION:
Wherever there is uncertainty there is risk. We do not have any control over uncertainties which involves financial losses. The risks may be certain events like death, pension, retirement or uncertain events like theft, fire, accident, etc.

Insurance is a financial service for collecting the savings of the public and providing them with risk coverage. The main function of Insurance is to provide protection against the possible chances of generating losses. It eliminates worries and miseries of losses by destruction of property and death. It also provides capital to the society as the funds accumulated are invested in productive heads.

Insurance comes under the service sector and while marketing this service, due care is to be taken in quality product and customer satisfaction. While marketing the services, it is also......

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Approximate Word Count: 2063
Approximate Pages: 9 (250 words per double-spaced page)

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