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Buyer Behaviour

TM5002

Terry Smith

Explain how the application of Buyer Behaviour theory has been applied and used in the marketing and purchase of a specific consumer brand

BO8383

Word Count 3,152

This assignment will attempt to discuss the thought process and interaction between a consumer brand and its market. Relevant theory and models will be used in order to underpin arguments put forward; research will be conducted from the perspective of both a consumer and organisational perspective. The brand that will be researched in this assignment will be Nintendo.

The Nintendo organisation is one of the most recognised brands in the video games industry. Established in 1889 the Nintendo organisation was originally set up to produce playing cards, the Nintendo brand evolved and differentiated and is now recognised as one of the leading names in games console manufacturing. Products such as Super Nintendo Entertainment System, Gameboy, Nintendo 64, and most recently......

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Approximate Word Count: 3137
Approximate Pages: 13 (250 words per double-spaced page)

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