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Marks And Spencer

The value of story:

The making of Marks & Spencer, 1950-1983

Janice Winship, Department of Media & Film, University of Sussex

Paper for CRESC (Centre for Research on Socio-Cultural Change) Annual Conference ‘Rethinking Cultural Economy’, Manchester September 2007

Contents

The value of story: 1
The making of Marks & Spencer, 1950-1983 1
Contents 2
Introduction 1
Part 1 The corporate saga 6
Many stories 6
Moral lessons, tales of munificence 7
Part 2 10
The news story: From Steady ship to Good object 10
Conclusion 17
Bibliography 18

Introduction

In the mid-1990s it was perhaps common knowledge in Britain that compared to its competitors leading chain store Marks & Spencer spent relatively little on advertising, shying away from aesthetised ‘lifestyle’ product advertising (Leiss et al 2005: 190) and from an image-based corporate branding favoured by other companies (Lury 2004: 32, Olins 1989). As Manager of Commercial Publicity at the......


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Approximate Word Count: 4201
Approximate Pages: 17 (250 words per double-spaced page)

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