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Rural Agricultural Marketing

Preface
Marketing is the pivot of economic development in rural areas. It is an essential component in income and employment generation in farm and non-farm sectors. Since marketing is one of the pre-requisites for income generation, this article attempts to throw some light both on marketing of rural produce to other areas and improving marketing environment within the rural areas.

Introduction
Broadly rural marketing incorporates the marketing of agricultural products, rural industries products and services of many kind. The trade channels for different types of commodities available in rural areas areas private, cooperatives, processors, regulated markets and state agencies. In no sense, a social cluster or village economy as at whole can, be developed without effective and efficient rural marketing. Very little attention has been paid in the planning era towards the development of rural marketing. In fact marketing is a dynamic state of......

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Approximate Word Count: 3523
Approximate Pages: 15 (250 words per double-spaced page)

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