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L’ oréal – Building a Global Cosmetic Brand
“It is a strategy based on buying local cosmetics brands, giving them a facelift and
exporting them around the world.�
- One Brand at a Time: The Secret of L’Oréal’s Global Makeover,
www.fortune.com, August 12, 2002.
L’ORÉAL MAKES WAVES
In November 2002, L’Oréal, the France-based leading global cosmetics major,
received the ‘Global Corporate Achievement Award 2002,’ for Europe by ‘The
Economist Group.’ Awarded by the publisher of the world’s leading weekly business
and current affairs journal ‘The Economist,’ the honor was given in appreciation and
recognition of the ‘depth, breadth, and diversity of L’Oréal’s management team.’
In the same month, L’Oréal’s Chairman and CEO, Lindsey Owen Jones (Jones) was
honored with the ‘Best Manager of the Last 20 Years’ title by the French Minister of
Finance and Economy, Francis Mer. This award instituted by the leading
French business......

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Approximate Word Count: 5660
Approximate Pages: 23 (250 words per double-spaced page)

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