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When giants collide: strategic analysis and
application
Ed Chung
St Norbert College, De Pere, Wisconsin, USA
Cam McLarney
Illinois State University, Normal, Illinois, USA
Introduction
There are perhaps as many approaches to
strategy research as there are researchers. In
this paper, we take the perspective that
organizations are social systems made up of
people, their aspirations, frustrations, egos,
and so on. Barney (1992) suggests that
``organizational behavior concepts and research
should be at the core of strategy
formulation research, as well as strategy
implementation research'' (p. 41). Nevertheless,
as Bourgeois (1984) has pointed out,
much of management literature downplays
the role played by the human agent and fails
to recognize that it is individuals who make
strategic decisions. The view of organizations
as unitary, rational decision-makers,
however, has its limitations, chief among
which is a disregard for organizational and
political processes......

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Approximate Word Count: 11154
Approximate Pages: 45 (250 words per double-spaced page)

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