Pharma
Imperatives for the Indian pharmaceutical industry in a changing world
|[pic] |
|K V Subramaniam |
|President and CEO |
|Reliance Life Sciences |
The Indian pharmaceutical industry can look forward to the New Year, as well as to the years to come, with great expectations. There are opportunities galore—in enlarging the reach of competitive generics as more people enjoy economic prosperity around the world; in expanding the range of generic products as more molecules come off patent; and, above all, in enhancing the value footprint into discovery as more profits come from traditional plays.
At the same time, the Indian pharma industry would have to contend with several challenges—in making generics more affordable so as to address the bottom of the affordability pyramid in a context of rising prices; in maneuvering increasingly protective innovator companies coming to terms with low research productivity and......
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