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Prince Hotel Marketing Plan

Introduction

Under the Third Industrial Master Plan (IMP3), 2006-2020, the Malaysian economy is targeted to grow at 6.3% during the entire IMP3 period. The non-Government services sector is targeted to assume a major role in contributing to the economic growth. A major focus of the development is the promotion of exports, including positioning Malaysia to become a regional centre for selected services.

The Industrial Master Plan has identified eight sub-sectors for further development and promotion in the light of their potential for greater global integration and exports: business and professional services, logistics, ICT services, distributive trade, construction, education and training, healthcare services and tourism services. Of the eight targeted services sub-sectors, four have the potential to be developed as regional centres: tourism services, education, distribution, and health services.

We have selected the tourism services sector and choose one of the 5-star......


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Approximate Word Count: 5022
Approximate Pages: 21 (250 words per double-spaced page)

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