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The computer gaming industry is a dynamic and ever-changing environment. There have been many drivers within this industry that has forced companies to constantly adapt to new market criteria. In this assignment I will utilise marketing models to examine the micro and macro environments of the computer gaming industry and outline the changes that have taken place since the 1970’s. 1970-1980 There has been much controversy over who created the first video game. William Higginbotham, Ralph Baer and Nolan Bushnell all vie for this title. In 1972 a Japanese company called Nintendo distributed the “Odyssey”; this was the first commercially available home gaming console. In 1975 Nolan Bushnell and Atari developed “PONG”; it was the first commercially successful gaming console. The system was commercially available through the retail chain Sears in 1975. In 1976, Bushnell sold Atari to Warner Communications for an estimated $32 million. While part of Warner, Atari achieved......

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Approximate Word Count: 1355
Approximate Pages: 6 (250 words per double-spaced page)

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