Najeeb
Hypertext Rhetoric: Studies for an Online Literary Text Theory
- Dr. Fee-Alexandra Haase ( bio)
Catholic University of Taegu-Hyosung, South Korea
The word rhetoric is a derivative from the Greek expression shown here for the scientific discipline of the theory of speech. So rhetoric in this early classical meaning in ancient literature is an art with a theoretical background for speech (rhetorica utens et docens) and its rules. Important for a speech is the material (materia) that is structured in the words (verba) of the speech to illustrate things (res). This basic idea of understanding the connection between sign systems, text systems and their interpretation in words as well as the ancient theory of oral genders and literary genres is still useful today as a theoretical background for communication processes in modern media communication. HTML-based information processes and e-mail exchange in web environments are good examples. This article focuses on the theoretical......
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