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1. Introduction:
Environmental factors got important effects on company’s global business platform. As areas like political, social, economical, environmental and economical are sensitive and critical that’s way, those must be addressed appropriately for company’s success. On the other hand strategy is really important for company because it’s a direction and scope of company over the long time.
McDonald’s restaurant established in Illinois in 1955, more than 30,000 restaurants in 120 countries worldwide, serving 54 million customers per day. In December 2005 reached a record high of more than US$20 billion revenue and 390,000 employees. McDonald's is the largest quick service restaurant organization in the world.
The environmental factors which are under macro and micro environment .directly or indirectly impacting McDonalds. Currently McDonalds is using lots of strategy which got positive and negative effects on company. .MacDonald’s should keep the effective and......

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Approximate Word Count: 3150
Approximate Pages: 13 (250 words per double-spaced page)

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