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Indian Retail Sector

Study of Loyalty Programs in the Indian Retail Industry

Executive Summary

Any discussion about the Retail Industry today is imperative to revolve around India. The growth of the Indian economy and the subsequent rise in purchasing power of its people has brought about the retail boom. The success of the existing domestic and international players who have set up shops here, have sent strong signals of a massive retail growth to the impending investments. The retail sector with its inherent potential to facilitate huge employment opportunities and contribution to the GDP has stepped into the Indian terrain after an exhaustive round of debates and political turmoil.

This report looks into the loyalty program of the Reliance Retail Limited against the backdrop of the global retail industry. It throws light on the various dimensions and attributes of the retail customer loyalty programs that have led to their success and have resulted into stupendous......

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Approximate Word Count: 5425
Approximate Pages: 22 (250 words per double-spaced page)

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