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Introduction
A detailed analysis of the value chain is often the starting point in Business Model innovation. The value chain is nothing but the set of value adding activities that any business has to perform and coordinate. Based on Michael Porter’s framework, we can categorise a firm’s value chain activities into two groups: - Primary and Support. Primary activities include inbound logistics, manufacturing, outbound logistics, sales and service. The support activities include firm infrastructure, human resource management, technology development and procurement. A thorough analysis of all the activities that make up the chain, extending from the basic raw materials suppliers to the final customers, becomes necessary to identify the scope for improvement and remove inefficiencies where they exist. Indeed, this is the essence of what has come to be known as Supply Chain Management, i.e. managing the activities that stretch from the “suppliers’ suppliers to the customers’......

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Approximate Word Count: 12431
Approximate Pages: 50 (250 words per double-spaced page)

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