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Customer Relationship Management

Customer Relationship Management
SYMBIOSIS INSTITUTE OF MANAGEMENT
STUDIES (SIMS)
Dissertation
on

Customer Relationship Management
Submitted By:
Ayush Singh
Roll no:09
PRN No:68211
Class- 2(D)
Semester: Fourth Semester
Date required:18/2/2008
Date of Submission: 18/2/2008
Assignment Grade:
Comments of the Faculty:
1


Customer Relationship Management
CONCEPT OF CRM
INTRODUCTION TO CRM
CRM (Customer Relationship Management) has been growing
steadily for the last few years and is now seen as the way forward for any
business wishing to thrive in the "e-future'. CRM concentrates on the
retention of customers by collecting all data from every interaction, every
customer makes with a company from "all' access points whether they are
phone, mail, web or field. The company can then use this data for specific
business purposes, Marketing, Service, Support or Sales whilst
concentrating on a......


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Approximate Word Count: 16733
Approximate Pages: 67 (250 words per double-spaced page)

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