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Benetton

Benetton’s: “We On Death Row” Campaign

Michael Grissett & Guillaume Sarthou

December 8, 2000

Advertising & Promotion Management

Ms. Ellen P. Daniels

Table Of Contents

Introduction
I. Summary of Benetton’s “We On Death Row” advertising Campaign
II. SWOT analysis of Benetton
III. Advertising Recommendations for Benetton
IV. Focus Group Summary
V. Executive Summary
VI. Conclusion
VII. Appendix

Introduction

The company that we have chosen to examine is Benetton. Benetton is not only a family started company, but also a unique global group. They combine both a know-how in textile-clothing and a strong identity and image of some of the worlds leading brands (Playlife, Nordica, Prince, Rollerblade, and killer Loop). Benetton manufactures clothing, sports equipment, footwear, bags, and accessories. They offer clothing for men, women and children. Their clothing line is manufactured and distributed out of......


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Approximate Word Count: 3596
Approximate Pages: 15 (250 words per double-spaced page)

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