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Z-Wing Marketing Plan

I. Executive Summary

Z-Wing is the world leader in aircraft manufacturing commercially and for the military. The business has held the number one position aviation manufacturing industry position for 10 years with annual revenues of $60 billion and a market cap of $35 million. The company currently occupies over 50 % of industry shares with three models of jets, 824, 878 and the best-selling aircraft in history the 888. Z-Wing’s main goal is to maintain the number one in the coming years; however their competition, Janssen, is closing in with 47 % of the market. Currently, Z-Wing’s is in comfortable position, in order to remain in that comfort zone they will need to need to come up with some new and innovative products that utilize new technology and is not currently on the market. They need to have this new product on the market within the next three to five years.
2. Situation Analysis
a. Market Summary
Currently there is much competition between Z-Wing and......


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Approximate Word Count: 2760
Approximate Pages: 12 (250 words per double-spaced page)

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