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Table of Contents 1.background 2.analysis Internal Environment ' SWOT Analysis Industry Environment ' 5 Forces Model External Environment ' STEP Analysis 3.issues & problems Financial Issues / Problems Operational Issues / Problems Managerial Issues / Problems 4.Solutions Financial Operational Management 5.recommendationS New Business Model Planning Process Strategic Management Other Recommendations 6.APPENDICES 1. BACKGROUND Malaysia Airlines' origins began with a joint initiative between the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways to the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. In 1966, the Governments of Malaysia and Singapore jointly assume the control of MAL. In 1971, Malaysia Airlines System Berhad (MAS) was incorporated with an authorized capital of RM100 million. In 1976 MAS enter the information age when it computerized its whole operation. In the 1980s, MAS......

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Approximate Word Count: 2902
Approximate Pages: 12 (250 words per double-spaced page)

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