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Report On Tiger Beer

Executive Summary

This report aims to critically analyze the brand of Tiger Beer, the flag-ship product of Asia-Pacific Breweries Singapore, through SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, competitors’ examination and its different marketing efforts by the company. This analysis is restricted geographically to the beer-consumption market in Singapore. Some recommendations are made at the end of this report with reference to the limits of the research for this paper.

Company Profile: APB and Tiger Beer

Asia Pacific Breweries (APB) produces a range of beers for sale in the Asia Pacific region and several brands that are exported to the rest of the world. APB has 14 breweries in eight countries: Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand and Papua New Guinea.

Tiger beer is the flagship brand of Asia Pacific Breweries and is brewed in Singapore, Thailand, Vietnam, Cambodia, Malaysia and China. The 5% above bottled pale......


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Approximate Word Count: 3382
Approximate Pages: 14 (250 words per double-spaced page)

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