FratFiles

• Save Paper

On Corporate Responsibility: A Ronald McDonald Fantasy


McDonald's April 14 "Report on Corporate Social Responsibility" is a low- water mark for the concept of sustainability and the promise of corporate social responsibility. It is a melange of generalities and soft assurances that do not provide hard metrics of the company, its activities or its impacts on society and the environment.

While movements toward corporate transparency and disclosure are to be applauded, there is little of either in the report.

This is not a report about stakeholder rights, as McDonald's would have one believe. It is a report about how a corporation that's been severely stung by bad publicity, poor service and declining earnings now wants to plead its case to its critics. It states that critics don't want to make things better, but it ignores what their critics care about.

The McDonald's Social Responsibility Report presupposes that we can continue to have a global chain of......

View the rest of this paper...

Approximate Word Count: 1541
Approximate Pages: 7 (250 words per double-spaced page)

Similar Essays

1. A Ronald Mcdonald Fantasy
   

   A Ronald Mcdonald Fantasy On Corporate Responsibility: A Ronald McDonald Fantasy McDonald's April 14 "Report on Corporate Social Responsibility" is a low- water mark for the

2. Walmart
   

   toys, holding birthday parties, creating funny characters such as the Ronald McDonald, making comedic cartoons on TV and having playgrounds in most of the McDonalds

3. Stay Tuned The Exploitation Of Children In Television Advertising
   

   the person speaking than they should, especially if it's someone like Cap'n Crunch or Ronald McDonald, or someone who is a role model." Ms. Schiebe, through her work as a

4. Stay Tuned: The Exploitation Of Children In Television Advertisements
   

   the person speaking than they should, especially if it's someone like Cap'n Crunch or Ronald McDonald, or someone who is a role model." Ms. Schiebe, through her work as a

5. Euro Disney
   

   details include one person working a full eight-hour shift to polish the brass on the Fantasy merry-go-round; treating the meticulously manicured plantings throughout the park