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Business

The global retailer's strategic proposition and choice of entry mode The Authors Youngsun Park, Department of Advertising, Public Relations and Retailing, Michigan State University, East Lansing, Michigan, USA Brenda Sternquist, Department of Advertising, Public Relations and Retailing, Michigan State University, East Lansing, Michigan, USA Abstract Purpose '' The main aim of this paper is to provide research propositions that explain global retailers' international expansion. Global retailers are considered to be concentralized-standardized retail formats. Design/methodology/approach '' Research literature is used to develop the concepts related to predicting international expansion. Examples from retailers are used to set the stage for proposition development. Findings '' Seven propositions are provided for further examination. These propositions are related to unique retail concept, private brands, unique capability, internalization advantages, pioneering advantages,......


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Approximate Word Count: 8981
Approximate Pages: 36 (250 words per double-spaced page)

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