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Strategic alliances:

Strategic alliances is an agreement between two or more companies to work together for a certain time in order to achieve some business objectives, help each other reach new technologies or to be able to build core competencies against other competitors.

The traditional view about Strategic alliances is that they were formed for:

- Defensive to protect profits
- Means for preempting competition
- Competitive and win - lose orientation.

While nowadays there is a current perspective about strategic alliance that goes beyond the traditional view and it consists of:

- Collaboration can create opportunities for all participants to be successful
- Can create multiple sources of competitive advantage
- Win † win orientation that relies on both collaboration and competition.

Strategic alliances could be formed for the following reasons:

1) Technology exchange: most of the recent strategic alliances (more than 50 %) are formed for technology......

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Approximate Word Count: 1489
Approximate Pages: 6 (250 words per double-spaced page)

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