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Media's Portrayal of Men and Women's Communication Styles and Reality

Â…Ways to understand each other in an imperfect world





By Jacob Chavez

Psychology of Gender

August 11,2000













We see the ways that the popular media uses gender tensions everywhere. The truth is that sex sells, we know that. The challenge that advertisers face is: How to use it best. Some advertisers do this better than others and the ones that truly have an understanding of gender tensions will, in the end, sell the most. In my last paper, I explored how the company Abercrombie and Fitch uses gender tensions to sell their clothes. They have become among the masters in advertising and the business in booming. They cater to young adults and young adults only for one powerful reason: It is at this age in which the sexual tensions between male and female are greatest. Abercrombie and Fitch has found their niche.

At the same time as they prey on male female tensions, they also set the......

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Approximate Word Count: 1600
Approximate Pages: 7 (250 words per double-spaced page)

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