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Suzette Rambo-Lamb

Professor Goldberg

Mid-Term

Part I.

The new approaches that advertisers applied to idealize conceptions of the body and health as analyzed by Lears, relate to the two images in many ways. The advertisers began to focus on physiological (materialistic) and psychological (vitalist) perfectionism thus encompassing everyone and often overlapping. This is very prelevent on these two magazine covers. The 'Fitness' magazine, at first glance, focuses on the physiological, health aspect but it also has an article that focuses on lowering stress. On the 'Redbook' cover, there is a 'refreshing' picture of a movie star and a summary of the article about her. The article focuses on the psychological because it focuses on emotionally hard times her and her husband have made it through. It is also physiological though because it has articles about skin, diets, and sex.

In both pictures, beauty is important. The women are both beautiful, slim and healthy......

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Approximate Word Count: 800
Approximate Pages: 4 (250 words per double-spaced page)

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