The Success Of Lillian Vernon
It all began
with black and white in 1951. Today, nearly 45 years later,
the mail order business of Lillian Vernon has swept the mail
order market and maintained a financial foothold where
others could not. Lillian Hochberg (now known as Lillian
Vernon) started her business at her Lillian's motivation was
to supplement her husband's then $150 dollar a week
income by working from her home. She could be
homemaker and help with the finances too. Her success
started by using $495 dollars of wedding gift money to
place an mail order add in Seventeen magazine selling an
inexpensive leather belt with matching purse that she herself
had designed. As a hook, she offered to moaker in the
Chelsea district of New York, manufactured the two items
for around $3 dollars. The purse and belt came in black,
tan, or red and sold for $7 dollars.(Youman, N, 1989, pg
26) After 6 weeks of advertising Lillian had received over
$16 thousand dollars in mail orders. Her belt and purse
were......
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Approximate Word Count: 776
Approximate Pages: 4 (250 words per double-spaced page)
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