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Subliminal Messages in Advertising: The Case For
and Against Lisa Caswell Syracuse University
Running Head: Subliminal Messages Subliminal
messaging and subliminal perception are
controversial topics in the field of psychology.
Many studies have been conducted to determine if
subliminal messaging does in fact work. Many
people think that subliminal messages in the field of
advertising are much more successful than
subliminal messages for self-improvement, such as
tapes sold to help the consumer lose weight, gain
intelligence, or do something else to improve
themselves simply by listening to a tape. Subliminal
advertising can be defined as "embedding material
in print, audio, or video messages so faintly that
they are not consciously perceived." Rogers and
Smith (1993) surveyed 400 households. When
asked if they believed advertisers deliberately
included subliminal messages, 61.5% responded
'yes'. A 72.2% 'yes' answer was obtained when
asked if subliminal......

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Approximate Word Count: 1987
Approximate Pages: 8 (250 words per double-spaced page)

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