FratFiles

• Save Paper

MARKETING 438
PUBLIC RELATIONS

MAJOR CASE PRESENTATION
20TH CENTURY INSURANCE COMPANY
BY
Branson C. Nicholson
Nichelle Cox
Rhonda Porter
1lb4198

02/17/99

Instructor: Paula Becker

UNIVERSITY OF PHOENIX
Long Beach Campus



Table of Contents

History, Position, Targeted Market, Goals Page 3
Northridge Earthquake, Crisis Page 4
Comeback Kid, Results of PR Campaign Page 6
Developing a Crisis Plan, Page 7
Crisis Team, Milestones for Communication Page 8
Issues Page 9
Plan Approval, Anticipated competitive responses Page 11
Recommended press release Page 14
References Page 15
Appendix A Page 16

History
20th Century Insurance was established in 1958 and was the first company of its kind to sell automobile insurance without a middleman, known in the industry as a broker or agent. This direct sales approach allowed 20th to offer insurance at a much lower premium than its competitors. To......

View the rest of this paper...

Approximate Word Count: 3149
Approximate Pages: 13 (250 words per double-spaced page)

Similar Essays

1. 20th Century (Public Relation)
   

   20th Century (Public Relation) MARKETING 438 PUBLIC RELATIONS MAJOR CASE PRESENTATION 20TH CENTURY INSURANCE COMPANY BY Branson C. Nicholson Nichelle Cox Rhonda Porter 1lb4198 02/

2. Application Of Digital Marketing To The University Of Upnorth
   

   of University of Upnorth. Internet is one of the important inventions in the late 20th century, which has changed people's life and business practice. Marketing development under

3. Higher Ed. Fundraising And Public Relations
   

   for donations. The second model, the public information model, developed in the early 20th century when investigates reporters began criticizing the actions of industrial moguls

4. Najeeb
   

   parts of rhetoric are key terms for written and oral documents in media of the 20th century: The five parts of the classical canon -- Invention, Arrangement, Memory, Delivery,

5. Analysing Foreign Markets
   

   Positivism was introduced by the French philosopher August Comte in the early 19:th century and was centered around empirical research (Chong, 2003). Positivist researchers