Tobacco Advertising And Its Dangerous Effects On Young People.
Everyday 3,000 children start smoking, most them between the ages of
10 and 18. These kids account for 90 percent of all new smokers. In fact,
90 percent of all adult smokers said that they first lit up as teenagers
(Roberts). These statistics clearly show that young people are the prime
target in the tobacco wars. The cigarette manufacturers may deny it, but
advertising and promotion play a vital part in making these facts a reality
(Roberts).
The kings of these media ploys are Marlboro and Camel. Marlboro uses a
fictional western character called The Marlboro Man, while Camel uses Joe
Camel, a high-rolling, swinging cartoon character. Joe Camel, the "smooth
character" from R.J. Reynolds, who is shown as a dromedary with complete
style has been attacked by many Tobacco-Free Kids organizations as a major
influence on the children of America. Dr. Lonnie Bristow, AMA (American
Medical Association) spokesman, remarks that "to kids, cute cartoon
characters mean that......
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Approximate Word Count: 765
Approximate Pages: 4 (250 words per double-spaced page)
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