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Table of Contents

Introduction 2
Scope of the Study 3
Methods Used 3
Results 5
Age 5
Time of Day 6
Location 8
Recommendations 10
Target Format 10
Target Location 11
Bibliography 12
Appendix 13

Introduction
Music is a general love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio station, one that wishes to target the college student population, can discover the musical preferences of the general population of students, they will be able to grow within the specific market.
Since the target market is of a personality of the student, generally a crowd that has the same likes and dislikes as his/her peers; the target musical format should be fairly easy to determine. Unlike the 25-33 crowd or 40 and up crowd, where their musical preferences range far and wide, each college student has......

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Approximate Word Count: 2496
Approximate Pages: 10 (250 words per double-spaced page)

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