Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 100,000 papers.

Join Now!

Gender

Sex Roles: A Journal of Research, May 1997 v36 n9-10 p551(22)
Advertising's effects on men's gender role attitudes. Jennifer Garst; Galen V. Bodenhausen.
Author's Abstract: COPYRIGHT 1997 Plenum Publishing Corporation
We posited that media images of men influence the gender role attitudes that men express soon after exposure to the images. A total of 212 men (87% European American, 7% Asian or Asian American, 3% African American, and 3% other) viewed magazine advertisements containing images of men that varied in terms of how traditionally masculine vs. androgynous they were and whether the models were the same age or much older than the viewers. Men who had initially been less traditional espoused more traditional attitudes than any other group after exposure to traditionally masculine models, although they continued to endorse relatively nontraditional views after exposure to androgynous models. These findings suggest that nontraditional men's gender role attitudes may be......


View the rest of this paper...

Approximate Word Count: 8857
Approximate Pages: 36 (250 words per double-spaced page)

Why should you join Frat Files?

  • - It's safe, secure, and private.
  • - Instant access to over 100,000 papers. New papers are added hourly.
  • - Fast and reliable customer support.

Credit Card

Bank Account

PayPal

Similar Essays

  1. Gender Roles And Sexuality: Biology Or Culture?

    Gender roles and Sexuality: biology or culture? Gender Roles and Sexuality:
    Biology or Culture? A gender role is all of the things ...

  2. Gender Identity Conflict

    Gender Identity Conflict. ... Raising a child with an assigned gender is impossible.
    Many factors go into the development of gender and gender identity. ...

  3. Gender Roles In Australian Contemporary Society

    Gender Roles In Australian Contemporary Society. Gender roles within
    Australian contemporary Australian Society. ‘Women produce ...

  4. Gender Roles

    Gender Roles. ... I would like to briefly discuss the impact of gender on our society
    and whether or not I think gender/gender roles can be changed. ...

  5. Gender And Sexuality

    Gender and Sexuality. Physical, mental and stereotypical aspects all contribute
    to construct what we as humans see as Gender. Gender ...