FratFiles

• Save Paper

Sex Roles: A Journal of Research, May 1997 v36 n9-10 p551(22)
Advertising's effects on men's gender role attitudes. Jennifer Garst; Galen V. Bodenhausen.
Author's Abstract: COPYRIGHT 1997 Plenum Publishing Corporation
We posited that media images of men influence the gender role attitudes that men express soon after exposure to the images. A total of 212 men (87% European American, 7% Asian or Asian American, 3% African American, and 3% other) viewed magazine advertisements containing images of men that varied in terms of how traditionally masculine vs. androgynous they were and whether the models were the same age or much older than the viewers. Men who had initially been less traditional espoused more traditional attitudes than any other group after exposure to traditionally masculine models, although they continued to endorse relatively nontraditional views after exposure to androgynous models. These findings suggest that nontraditional men's gender role attitudes may be......

View the rest of this paper...

Approximate Word Count: 8857
Approximate Pages: 36 (250 words per double-spaced page)

Similar Essays

1. Gender In Rural Development
   

   Gender In Rural Development SUPPORT TO A RURAL DEVELOPMENT PROGRAMMING AND PAYMENT SYSTEM An EU-funded project managed by the European Agency for Reconstruction Implemented by:

2. Gender
   

   Gender Sex Roles: A Journal of Research, May 1997 v36 n9-10 p551(22) Advertising's effects on men's gender role attitudes. Jennifer Garst; Galen V. Bodenhausen. Author's Abstract:

3. Gender Identity And Congruence
   

   Gender Identity and Congruence Aston Business School Aston University THE IMPACT OF GENDER IDENTITY CONGRUENCE ON DIFFERENTIAL RESPONSES TO UTILITARIAN AND HEDONISTIC APPEALS

4. Gender
   

   gender The concept of gender originated in the 1970s in order to differentiate the social and cultural roles, expectations along with the biological differences between men and

5. Gender Roles &Amp; Stereotypes
   

   Gender Roles & Stereotypes Gender Roles and Stereotypes Do parents inadvertently expose their children to their preconceived notions of gender-stereotypical expectations and