FratFiles

• Save Paper

SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. As a result, this is bringing Nike a lot more competition to surpass. In order for Nike to remain on top of the athletic shoe industry they must establish an exceptional global strategy. If Nike penetrates the global market successfully than this will give the company an overall competitive advantage. Nike doesn't only sell......

View the rest of this paper...

Approximate Word Count: 1710
Approximate Pages: 7 (250 words per double-spaced page)

Similar Essays

1. Nike
   

   nike. CASE 39 Nike, Inc. 1. Evaluate the competitive position of Nike. According
   to Nike, Inc. ... Reebok is the challenger of Nike in the market. ...

2. Nike
   

   nike. Nike, Inc's dominance in sports apparel commenced as Phil Knight
   achieved his MBA at Stanford in the late 1960's. During a ...

3. Nike
   

   nike. Nike Welche strategischen Entscheidungen sind typisch für die verschiedenen
   Phasen des Marketings? Was unterscheidet Nike von seinen Konkurrenten? ...

4. Nike Case Study
   

   Nike case study. "Nike is criticized for using sweatshops in countries
   like Indonesia and Mexico. The company has been subject to ...

5. Nike Sweatshops
   

   NIKE SWEATSHOPS. Nike Sweatshops Nike is the largest seller of athletic footwear
   and apparel in the world. ... Strategic Analysis of Nike, Inc. [On-Line]. ...