Ford
Nirmal Tanna
Dissertation 11.10.2000
Tutor: D Dovey, TUESDAY 12pm.
Question
How do the changes/reduction in UK car prices affect the maufaterer and
customer?
Research will be collected via the internet i.e prices & product information.
Internet car buying has also changed the traditional way that an individual
would procure a brand new motor vehicle.
Other sources such as the AA, DVLA and TOP GEAR (BBC telavision
program), will be contacted. The DVLA in Swansea may have intresting
information on trends with have been influenced in the price restructuring.
Interviews with the director and owner of a Ford garage will also help to see
how the changes are effecting the industry. This will help to establish how
reduced UK prices are coming
in line with main land Europe. Aspects
such as recent changes in vehicle equipment levels, and general quality will
also be of interest as the maufacturer has to tighten his profit margins.......
View the rest of this paper...
Approximate Word Count: 6851
Approximate Pages: 28 (250 words per double-spaced page)
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