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Stereotypes

Stereotyping is a form of pre judgment that is as prevalent in today's society as it was 2000 years ago. It is a social attitude that has stood the test of time and received much attention by social psychologists and philosophers alike. Many approaches to or theories of stereotyping have thus been raised. This essay evaluates the cognitive approach that categorization is an essential cognitive process that inevitably leads to stereotyping. Hamilton (1979) calls this a 'depressing dilemma'.

Brown's (1995) definition of stereotyping through prejudice is the 'holding of derogatory social attitudes or cognitive beliefs, the expression of negative affect, or the display of hostile or discriminatory behavior towards members of a group on account of their membership to that group'. This definition implies that stereotyping is primarily a group process, through the individuals psyche's within that group. A further idea of stereotyping, defined by Allport (1954) as 'thinking ill of others......


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Approximate Word Count: 2864
Approximate Pages: 12 (250 words per double-spaced page)

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