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Effective Writing
Muthyala

What Ads Say/What We Remember

"After all, advertisements are purely functional things, and therefore the criterion is their success as advertisements and not as works of art."
- H.R.H. the Duke of Edinburgh

Well, yes. Although recognizable works of art are commonly used in advertisements, the ads themselves will most likely never end up in the louver. With both of those mediums, though, you will notice that an individual's retention level will be remarkably similar. Most people could identify Whistler's Mother, although they could not cite any gender inequality issues concerning the painting. Similarly, people could remember that people say "Wazzuuup!" in Budweiser commercials even if they did not know who was saying it to whom, or how often. The strength of ads like these, then, is the staying power of any or all aspects of their message, no......

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Approximate Word Count: 1206
Approximate Pages: 5 (250 words per double-spaced page)

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