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Marketing

MARKETIN STRATEGY IN E-COMMERCE
By: BRAD
E-mail: COUBR218@STUDENT.OTAGO.AC.NZ

Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societies, in all corners of the globe. The Internet has quickly become one of the most valuable assets in modern technology, and as such, is developing as an integral part of modern commerce. As with past......


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Approximate Word Count: 4485
Approximate Pages: 18 (250 words per double-spaced page)

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