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Body Shop

13 June 2001
Written Case – Body Shop, pp. 72-73

1) Is Anita Roddick correct when she claims that it is possible to run a business in a very ethical and socially responsible manner and still "give shareholders a wondrous return on their investment"?

Answer: I think her statement is probably correct and I appreciate it too. However, I would noted that the natures of environmental concerns and considerations for the people in third world countries are somehow contrary to the stockholders' satisfaction. If people have no more interest on how Body Shop concern humanity or if there are any news that dishonored Body Shop contributions (just like what happened in the case), it would be a crisis for its stock price.

2) Is the percentages of ingredients that come from Trade not Aid project an irrelevant statistic, as Gordon Roddick claims?

Answer: I think it is not an irrelevant statistic for the public to evaluate Body Shop contributions. However, I would say that it is......


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Approximate Word Count: 338
Approximate Pages: 2 (250 words per double-spaced page)

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