Media; Levi Jeans Campaign
Why in your opinion, was the Levi Strauss 501 campaign so successful?
The Levi Strauss 501 advertising campaign was so successful in 1984-1990 as it attracted the typical American teens selling independence, sexuality and physical good looks, representing the perfect figure and body. It illustrated a complete lifestyle to the teenagers world. Admiring the fantasy of idols James Dean and Marlon Brando, all connecting to the Levi guys (jeans) in the adverts, giving the impression of a sensual, healthy radiant aspect, to the gazed audience. Falling for the act, teens still continued to buy the different types of jeans, whilst new ideas were being designed. People realise now it was just a pretence illusion. Although these shams still occur in adverts today.
In the advert The Launderette', it begins straight away with music, then a view of a Korean soldier standing outside, indicating the war had just ended. He's put there as a parallel to the Levi guy, he's not as laid......
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