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Group 1

Managerial Finance
26 Aug, 1999

A Little History: Ben & Jerry's, Vermont's Finest Ice Cream and Frozen Yogurt, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a $12,000 investment ($4,000 of which was borrowed.) They soon became popular for their innovative flavors, made from fresh Vermont milk and cream. The company works to employ its Mission Statement in as many day to day business decisions as possible so that the company is profitable and the community can profit by the way Ben & Jerry's does business.
Corporate Profile: Ben & Jerry's Homemade, Inc. is a Vermont (USA) corporation. They make super premium ice cream, frozen yogurt, and ice cream novelties in unique as well as traditional flavors; their products are marketed through supermarkets, grocery stores,
convenience stores, and food service operations, as well as through licensed scoop shops, franchised scoop shops, and......

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Approximate Word Count: 1937
Approximate Pages: 8 (250 words per double-spaced page)

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