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Online Marketing Definition
Online marketing has many different definitions. However, the most straight forward is "Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer's purchase and a continuing and profitable customer/seller relationship." (Forester, 1999, p.3) This definition gives the main idea of why many businesses have joined the online marketing segment and why businesses are still joining. On the other hand, the simple definition of marketing is "the process of planning the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfies individual and organizational objectives." (Berkowitz, 1992, p.67)
These two definitions explain how the marketing has a notion that means that an organization aims all its efforts at......

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Approximate Word Count: 1096
Approximate Pages: 5 (250 words per double-spaced page)

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